The music industry traded tape for hard drives and got a hard-earned lesson.
My father told me he wanted to make USB flash drives of all the scanned and digitized family photos and other assorted letters and mementos. He planned to distribute them to all family members hoping that at least one set would survive. When I explained that they ought to be recipes to new media every N number of years or risk deteriorating or becoming unreadable (like a floppy disk when you have no floppy drive), he was genuinely shocked. He lost interest in the project that he’d thought was so bullet proof.
It's not a bad start though, and how hard would it be for the people who have surviving copies to copy it to "the next best new thing" in 10 years? The problem is of course that sequence would need to be continued on, like a tradition, which is doable as well.