Yeah by the time Win10 is deprecated I am hoping Linux is more suited towards my needs anyway. There's little sense in going open source and staying with Windows. It's well past its prime.
Probably because unlike paying for the service, we don't feel how it takes our money from us.
A psychological trick that works so great that it made a lot of services exist in the first place like the whole of YouTube. And now we're kinda addicted to those too.
That's the least of it! What's worse is that you're paying with your MENTAL HEALTH, because by their nature, ads are designed to make you feel like something is wrong with your life (and that buying the product can fix it).