The Internet Historian, who leans a bit 4chany with some videos, had what I thought was a pretty good explanation. Basically the dude starting it was super naive and had no plan besides wanting to bring awareness to the issue. He was ironically pretty successful in hitting that goal, but having that actually happen-making everyone aware of something pretty evil but not having any actual ability to stop it-is probably enough to drive most people a bit insane.
i miss when gta v sent like one preview to game informer, had like three trailers and then was out. now we got this game that had this cool trailer that hooked everybody, but is now showing off keanu reeves, all the celebrity musical guests, hanging out with elon musk on twitter, has the office references in it. it's like its been redditfied or something.
Like it still could be good, but man, what a terrible direction the marketing went in