Apple to call its AI feature 'Apple Intelligence' on iPhone, iPad and Mac
Apple to call its AI feature 'Apple Intelligence' on iPhone, iPad and Mac
Do you see what Apple did there?
That's stupid
Meh. It seems inoffensive, and if it gets shortened to “AI,” then it’s pretty appropriate.
I’ll take it over “Bard powered by Gemini Nano”
It could be worse… I’m just glad it wasn’t “AIpple”
i-Ntelligence Pro
Yeah, it has the same initials as “Atlassian Intelligence”. It could really confuse people.
Atlassian isn’t really a household name for 99% of the population.
this reminds of the product called 'Microsoft Works' which worked as well as you can expect
Seems like Apple is really hitching themselves to this with a name like that. If it’s a flop, it’ll be like Apple Maps jokes all over again but 10x worse.
I don’t recall that joke, and honestly prefer Apple Maps today over Google/Waze. Was the joke about how much Apple Maps sucked when it first rolled out? It really did suck back then.
Pretty much, yeah
Actually kind of make sense. Apple has previously used some product names that are tangentially “military” themed — AirPort Extreme and AirPower (RIP) comes to mind. So to play on military intelligence, naming it Apple Intelligence (or lighter weight variant of “AirIntelligence”) would fit the theme.
Edit: Also BootCamp, Radar (former bug tracker name), and AirDrop. If you really stretch it, Launchpad, Gatekeeper, and Secure Enclave also has similar vibes.
Pretty sure Apple Intelligence is a play on Artificial Intelligence, and not Military Intelligence.
I know; the point is that it could be both and it fits the loosely represented theme.
AirPower is not just military power of dominance, but also a power charger for Apple products.
Similarly, Apple Intelligence is not just military intelligence but also an AI product/framework for the Apple platform.
Must have struggled since the word already starts with "i"
Just don’t fall on the hype people