In one part every citizen is in small part accountable for their government, if nothing else then through inaction. Then again they might be leaving their country, because they or their family member took action. With all this hate will it decrease the chance of somebody taking action?
But what if we look at this from East European perspective? They were under Soviet boot for decades as second rate citizens in their own country. Russians controlling everyting through inserted puppet government. Russians spoke alot about comradeship, but their stance was clear that Russians were higher breed. Do they have more right to hate every Russian?
Hate is nothing new to Russians, they see it everywhere, due to the countries history of agressive foreign policies and spy operations.
This makes me think this is just a propaganda bit. Primarily aimed for domestic use. "Don't leave Russia, they'll just hate you."