McDonald's: $18 Big Mac was 'exception'
McDonald's: $18 Big Mac was 'exception'
McDonald’s U.S. President Joe Erlinger said reports suggesting the price of the average Big Mac has doubled since 2019 were false.
McDonald’s is fighting back against viral tweets and media reports that it says have exaggerated its price increases.
In a post on the company’s website Wednesday, McDonald’s U.S. President Joe Erlinger said reports suggesting the price of the average Big Mac has doubled since 2019 were false. McDonald’s said the average U.S. Big Mac was $4.39 in 2019 and now costs $5.29, a 20.5% increase.
Erlinger acknowledged that he and many franchisees were frustrated by a post on X last summer about a Big Mac meal in Connecticut that cost $18, calling the price “an exception.”
McDonald’s saw a marked slowdown in store traffic in the first three months of this year as inflation-weary customers in the U.S. and other big markets ate out less often.
“It’s clear that we — together with our franchisees — must remain laser-focused on value and affordability,” Erlinger said.
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McDonald’s said the average price of all menu items has risen 40% over the last five years, to account for a average increase in the cost of labor, paper and food. That is higher than overall consumer prices, which have increased 21% since December 2019
Hey it's all good, not actually doubled! The 2% cost of living adjustments should cover it. /s
You got money? I just got a pizza party.
With food costs changing as they have, you likely got more value from the pizza party. That slice of pepperoni is worth at least $8.
We haven't doubled our prices, just doubled the inflation rate. Chill, poors.
