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Jeff Bezos revealed his secret to Amazon’s success 25 years ago: ‘I asked everyone around here to wake up terrified every morning, their sheets drenched in sweat’

fortune.com Why Jeff Bezos wants Amazon employees to ‘wake up every morning terrified’

Amazon founder Jeff Bezos believes that fear can motivate employees, helping them push their limits even in good times, learning new ways to work harder and smarter.

Why Jeff Bezos wants Amazon employees to ‘wake up every morning terrified’

Back in the 90s, Jeff Bezos went on record as hoping his employees would wake up on the wrong side of the bed—for the greater good, or for the customer at the very least.

Edit: Courtesy of @CatZoomies@lemmy.world :

Here’s the archived version to bypass the paywall:

https://archive.is/Uh2yl

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