Why is there a surge of deodorant products mostly advertised to women in the US?

You guys are seeing ads?

capitalism preys on insecurity 🤷‍♂️

I’ve been seeing those too. And one of them says “72 hour protection” like what? You’re not showering for three days but you’re just going to febreeze you vageeze and call it good ? Insane behavior

Because unscrupulous assholes know they can prey on insecurities and sell a shitty, over priced product to people that don't know any better.

Those ads are utter bullshit. nobody needs that crap. They particularly don't need it on their genitals. It causes more problems that it helps.

https://sh.itjust.works/comment/11186190

I responded in detail about the whole genital odor thing and how to care for one's genitals

A fundamental tenet of marketing, the art of separating dollars from your wallet, is to make you feel that you are less. That you are deficient, unless you look like so and so, have such and such, so buy this and that. Consume baby, consume.

But specifically saying there is a surge across all America is anecdotal. People from different regions get different advertising, broadcast wise and different search results.

You’ve obviously escaped the Old Spice full body deodorant for men commercials running perpetually on YouTube.

Bro shower at least once a day

You're doing manual labor without showering?

The ads I’m seeing have been for “full body” deodorants. Targeted at both men and women…

Haha marketing is what it is... a joke I made up some 30 years ago was that, despite what we see on the surface - the evidence proves that women are disgusting, dirty, fat, ugly animals that need a vast array of products to be created so that they can go outside without offending everyone...

So yes, you're right to find this ridiculous and offensive - but at the heart of it is simple greed, which is the real meaning of the American Dream.

The full body deoderant people are expanding into the male market. Not sure why they felt the need to change the name, I think it's the same stuff? 🤔

Women:

https://lumedeodorant.com/

Men:

https://shopmando.com/

Note, same company. I haven't tried it, some reviews say it smells funky, like sour milk or bad cheese, which, you know, I don't need to spend money to smell funky. LOL.

https://selfmagnitude.com/blog/brutally-honest-product-review-lume-deodorant

I did learn, after buying a hot tub, that men and women have a pH difference, so that might have something to do with it.

https://onlinelibrary.wiley.com/doi/abs/10.1034/j.1600-0846.2001.70206.x

"A statistically significant difference in skin pH between men (mean pH=5.80) and women (mean pH=5.54) was found, with women being more acidic than men (P<0.01). No difference between right and left arm was found. In men, the area closest to the wrist had significantly lower pH values compared with the proximal sites. This was not the case in women. Skin surface pH decreased during normal working hours in both genders."

Since Lume and Mando started their big marketing push, other known brands are doing the full body treatment, I think I'd trust them over Lume and Mando which look to be mostly marketing.

Secret (guessing for women):
https://secret.com/en-us/shop/aluminum-free-whole-body-cream

Old Spice (guessing for men):
https://oldspice.com/total-body/

That's interesting. I avoid ads...so I'm not seeing what you're seeing. I think my balls get a bit of a smell after a day, but like a nice, mild balls smell. My pits, man, my fucking pits...they go rancid in about a day's time, definitely in 2-3. Simply stating as a matter of fact, gotta deal with my pits before my balls.

U see ads?

I don't know but I'm honestly convinced that they put something in women's deodorant so that we need to buy more of it and it makes us stink more because when I start using fancy women's deodorant I fucking stink like God awful and I can't even stand my own smell but when I stop using deodorant or can't afford it for a while I don't smell bad and I can't figure it out

If it’s for competing brands it’s either evidence of either a gaslighting cartel, or tons of mimicry and breeze testing in the ad teams’ thinking.

Making women feel uncertain is an old tactic for body care products.

Your balls start to smell first? Wonder why. Inadequate wiping? My armpits will start to go musky after about 4 days in the same clothes. That's my first thing to go. 🤷‍♂️

Just because you don't notice the smell doesn't mean there is none...

If I don't shower in the morning, I feel like a bum.

While being in the same area while my parents are watching TV and I've seen Lume womans deodorant commercials quite a bit. Absolutely no clue why it's becoming more prevalent.

Ha ha I always guilt my wife with these commercials. "Do you need that?" She hates those annoying commercials. There the equivalent to all these dumb men's soap commercials for crap like this. https://www.drsquatch.com/

Because deodorant company stepped up their marketing budget

Funny. I just saw such an ad. Advising that you use their deodorant spray everywhere, yea everywhere. (Lady in commercial proceeds to spray her crotch)

Hmmm. Maybe just to sell more product. Or maybe it's a mindfuck.

In the 50s they sold Lysol to deodorize sinks, toilets, rugs etc. Then advised to ladies to spray their crotch with it too. Basically saying that a woman is just another home appliance. Which is mindfucky

I prefer a bit of funk on a girl. With a touch of floral perfume.

Women are smelly

As a woman, I prefer to clean that area with isopropyl and tea tree oil. Call me crazy. I’ve been verbally berated for choosing to do this, by people who claim it’s “bad for your mucus membranes and flora”! You know what I don’t need because of that? Some expensive deodorant marketed specifically for that region of the body. Smells are a sign of an infection.