Samsung takes back #1 spot in global smartphone shipments from Apple, at least for now

In 2023, for the first time, Apple managed to ship more smartphones than Samsung had on a global scale. It wasn’t exactly a crushing defect, with Apple taking the edge by just 4%, but it was certainly notable. It also came on the back of Q4 performance where Apple had much better sales compared to Samsung.

According to data from Counterpoint Research shared by The Korea Times, Samsung beat out Apple by a narrow margin to kick off 2024. The company shipped 19.69 million smartphones in the first quarter of the year (presumably only looking at certain regions), beating Apple’s 17.41 million. Samsung, according to the report, currently holds 20% of the global smartphone market, while Apple has dropped down to 18%.