It is much easier to set distant goals, lobby to ensure you're not required to keep those goals, say "see, we don't need rules, we're voluntarily doing the right thing!", and then shift the goalposts when you get closer to the deadline. Step 3 isn't profit, profit is what you get from every step of fucking over every living thing on the planet. Except Burmese pythons and mosquitoes I guess.
Very true, but my point was they're on the short list of creatures whose lives are not made worse by the people running, investing in, or profiting from Shell.