Alcoholics have entered a kind of renaissance where all your favorite junk food brands are offered with liquor inside and the heat's been talking off drunks with the state's power looking at opioid addicts instead.
Mike Mentzer already trained while on heavy doses of amphetamines in the late 70s, and the original Jack3d formula from over a decade ago contained DMAA (dimethylamylamine). So hard pre workouts have been a thing in the subculture for quite a while. It's just usually that amphetamines or amphetamine like substances are used instead of alcohol.
I vaguely remember hearing about one of the first doping fatalities in Tour de France where a contestant dropped dead on his bike from ingesting a cognac-based concoction of every stimulant known to man.