The 2025 Audi A3 looks sharper and comes with more tech, but you will have to pay a subscription for some basic in-car features.
So far there's subscriptions for cruise control, adaptive beams, various navigation options, apple/google integration and my favorite, dual-zone climate.
Update: Audi issued a statement noting that the upcoming 2025 A3 in the US will have “the same offer structure for Function on Demand as the previous 2024 model year.” That means only enhanced navigation with Audi’s Virtual Cockpit and adaptive cruise control will be offered as subscriptions. Dual-zone climate control and high-beam assist won’t be offered as subscriptions in the US. Specifics will be available closer to the A3’s launch in the US.
I can see the enhanced navigation being a subscription service, since it sounds like something that requires an external service to function. Adaptive cruise on the other hand...