A pirate walks into a bar with a paper towel on his head. The bartender says, “What’s with the paper towel?” The pirate says, “Arrr! I’ve got a Bounty on me head!”
As the pirate sits down at the bar, the bartender also notices that he has a ships wheel as a belt buckle. "What's with the wheel?" The bartender asks....
I suppose it’s just a regional joke. I immediately knew of bounty the paper towel brand but had to look up “bounty the chocolate bar”. I’m from the USA.