Marketers are about to infiltrate your favorite subreddits.

Ahead of its IPO, Reddit announced a set of tools for businesses that want to be more active on the platform — including the ability to see which subreddits are mentioning a brand. For businesses, Reddit says it’s a way to “establish and grow a meaningful organic presence on Reddit.” In other words: the brands are coming.

https://www.redditinc.com/blog/introducing-the-new-toolkit-for-business-growth-reddit-pro-is-here