But also, you're making a computer do what you want, and something that it wasn't programmed by the factory to display, when you write HTML. You're programming.
Fair point. There's a fine line between programming and creating data that a program operates on. I tend to think writing text to produce nontext output is more programming than not.
There are programming languages that are entirely visual. In fact, I could parse the pixels in a bitmap created by ms paint and make it into programming.
It's not even that hard. Assign a set of color values to a character in Brainfuck. Iterate through each pixel and do the translation. Throw away color values that don't match. Run the result through the Brainfuck compiler.
If I'm really crazy, I could implement the instructions directly rather than translating, but translation is easier.