How many people are buying 24 packs of Coca-Cola at $14 when it used to be $7 just five years ago.
I've cut way back and only buy during sales. It's not that I can't afford it. It's that if I do continue to buy, then they'll start charging $21/case. The price will keep going up until people react.
What is it going to take for people to just refuse to pay these prices?
I actually quit drinking soda because of that. I was spending 20-30 bucks a week on Coke, and when it hit me that I could just not drink coke and save almost $1500 more a year, it was an easy choice.