Anyway poor people don't buy Kellogg's, it's overpriced. Poor people buy the generic cereals that come in those huge plastic ziplock resealable bags. Not only do they cost less but they have more intelligent useful packaging and the quality is fine too.
I buy malt-o-meal raisin bran. I like the large quantity yet minimal packaging, and I really like that it has the right amount of raisins. Kellogg's puts too much raisins in theirs.