Is rewatchability ever a factor in making a movie?

I'm thinking of Jet Li's Hero. It's totally decent as a movie, but I think it's almost un-rewatchable. Not because the ending is known, but because of the super long flashback scenes. Many of which focused on long, colourful, extravagant, not really even relevant to the story, scenes.

I think the movie would be much more rewatchable if all that time was spent on