Depends on if the game has almost no bugs, and EA lets the studio have full creative direction. Also if it is good. Like "It Takes Two," and "A Way Out."
Last first person I played through was "Trepang²." Currently playing through a third person called "Quantum Break."
If it has EA as only the publisher, I might buy it later on sale. But if it's first-party within EA, nah. Take-Two is actually the same for me these days. I won't touch Blizzard-Activision anymore either (which is sad because I bought Warcraft and Starcraft when they came out originally and would play over modem with my buddies).
Well Immortals has a demo and -60% off on steam currently. And if you want to add to your library dead island might still be free, with 9 items free in the steam points shop.