Yeah, because they always just compare the new one with the old iPhone, not with competitors. "The best <insert random feature> in an iPhone ever!" Well, no shit, the new one isn't worse than the old one, gz!
And don't forget to invent crazy marketing names to hide tech specs ("Retina display" which wasn't even 1080p etc).
Especially all the shitty viral marketing going on. Mostly on Reddit of course. Like /r/Damnthatsinteresting having two posts about someone walking around with one in public. It's so damn obvious.
Have you seen much marketing for it? I've had to seek it out. Vision pro is pretty neat to me, especially with how sharp it is and the ability to use with my macbook seamlessly, but sure as shit ain't worth 3,500. I think there are really well-executed ideas in there. That is what Apple does, not necessarily invent from scratch, but refine a concept and work it into their pretty walled garden.
It doesn't seem like Apple is aiming to make massive profit off this, seems very very gen 1 early adopter limited run. Seems odd to me there would be a full on marketing blitz other than fanboy and tech enthusiast reviews and hype.
I'm still using the same pc I built over 10 years ago. I can't keep up with triple A max graphics titles but my computer still serves me well with very little in terms of upgrades.
You should look into NVMe HDD. They're huge upgrades for older computers. You won't get full speeds, but with a PCIe adaptor, you can get half speeds, which will be a 350% improvement to your SATA hard drives.
I haven't had a desire or need to upgrade my phone in like 3 years now. Only reason I upgraded that one was because it wasn't 5G and I live an area where 5G actually works and is fast.
Even stuff like that is intentionally held back these days. They'll release like 1 "new" feature per year, which is already a couple of years old at the time of release, so that you need to upgrade again in six months if you want features that have been around for several years already.