As someone else put it, it's for making sure your wife doesn't get suspicious of the weird ads you're getting, and when she checks the browser history it's clean.
Meanwhile Google, your ISP, and the NSA all know you're looking at freaky old lady bondage porn.
I know this isn’t the point of your comment, but seeing “making sure your wife doesn’t get suspicious” reminded me that some people actually hide such things from their partner.
I find it a pity that some feel the need to hide their browsing habits from their S.O.
I feel lucky to have married a person who loves knowing all the depraved stuff I enjoy so they can incorporate it into what we enjoy together.
Honesty and communication are the bedrock of any relationship. I understand not sharing everything with every friend or family member… but if you can’t be honest regarding what you like with the person you literally decided to partner with for the rest of your life with whom to have sex… then who else in the world can you truly be honest with?
Except some sites seem to use your IP, so if you're both using the same WiFi, you're going to get ads for other party. And for anyone else who used the same WiFi, too
It's handy when you need to make sure that someone else can access a url ok without having to sign in to the website or anything. If you can immediately see the page in incognito mode without signing in, they'll have no problem
I remember having to use an incognito browser for testing at work one time, and it felt very wrong to pull it up on my work laptop instead of the personal laptop.
That's a good trouble-shooting step, but it's not a solution. That's some bullshit, sorry that happened. Maybe try clearing your browser cache and cookies if you haven't already? Basically my reasoning is if it works in incognito mode and only in that mode, then there's probably some saved state that the website is getting snagged on (state that a new incognito window wouldn't have).
Websites with actual web devs block and track usage with ip instead of cookies/cache, nothing a vpn can't stop tho. More reliable to is to the way back machine on archive.org. Can also use a browsers reader mode to get around it too sometimes.
back in the day (before chrome or incognito mode) I used to manually delete specific history items, individual cookies and temporary internet files one by one to leave no trace, while not making anything look suspicious, all so my nosy brother wouldn't stumble on any evidence and use it to mock me