To me as an average Joe it seems pretty dumb to tell your advertisers to fuck off when they provide a big chunk of your income but hey, I'm not a stable genius billionaire so I just don't get Elon's 5D chess moves. Right?
The strategy was to use Saudi Arabian money to buy Twitter and then tank it. It's a publicly traded company, so it has to look like run of the mill incompetence rather than an illegal dismantling of the company.
What's much more interesting to me is when Facebook and YouTube told advertiser's to fuck off? Because it's the exact same type of ads but people pretend they see Disney and coca cola ads on everything except twitter..