You're implying that you would have been a customer. Maybe they lose some current customers off such tactics but if their stuff is being reposted everywhere a lot more people are s hearing about the existence of the service who have never heard of it before, and some of those will be new customers. Obviously many will find it distasteful, but most weren't customers in the first place.
Meh. Being a wrestling fan in the late 90s/early 2000s and watching WCW fall apart disabused me of the notion that there is no such thing as bad publicity.