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Remember what an alpha is ? In video games, it's the first release, extra rough, not yet full clean of a game. It's the test version.
So I propose that we call "alpha males" ... "the test version".
The reality is even better:
The wolves in the studies that produced an alpha were in captivity with foreign wolves. Meaning that their natural pack social hierarchies didn't exist. It's only when a bunch of random wolves are captured together that they act like this.
Which actually makes this a much better metaphor for people who identify themselves as "Alphas", feeling trapped, lashing out at your neighbours trying desperately to be the one who comes out on top.
So a prison hierarchy.
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