"There are thousands of volunteers who donated their labour to Duo... Bit by bit all of our work was hidden from us as Duolingo became a publicly-traded company."
From 2015 to 2022, I spent hundreds of hours on Duolingo, translating articles, answering language questions on the forums, and helping to improve the smaller courses by reporting mistakes.
There are thousands of volunteers who donated their labour to Duo: the course creators who wrote their course...
I still had the app installed on my iPhone because I wanted to learn a new language a few years back. Just recently checked their App Store page and saw extensive data collection, monthly subscriptions and some kind of “gem” currency. Immediately deleted.
But then you remember that people had been trying to learn a single language through their entire lives in ancient Rome, Egypt etc. We are indeed lucky to have gems gamifying the process.
I just don't know how I could ever accomplish anything in my life without the totally benign and helpful motivation provided by Gems™. They're gamerrific! ^Buy some today.^
It's a for-profit company. The monthly subscriptions are so that the company makes money. The subscription gives you some extra features and removes ads. Seems pretty reasonable.
As for the gems, that's part of the gamification. You get gems just from doing lessons. You can spend gems on cosmetic things or on buying a "streak freeze" that lets you avoid losing your "learn every day" streak if you forget or otherwise can't use the app one day. Maybe you can buy gems too, I don't know, but they don't seem that awful. They're just nudges to try to keep using the app every day, and if your goal is to learn a language that's a good thing, right?
IMO gamification is good. Learning a language can be boring, especially when it comes to grammar lessons. Making it more entertaining means you're more likely to want to do it, so you're more likely to achieve your goal of learning another language.
Having said that, there is definitely enshittification going on. It used to be that the most of the program was available to people without a subscription, and only a few things were "paywalled". Now only the main path of the main course is not paywalled. It used to be that if you got bored with the lessons you were doing, you had alternative things you could do. Even the main lesson plan used to have optional paths. Now, unless you're subscribed the only two options are "stories" or the next lesson in the chain.
Since you took the time to leave such a lengthy response I’m going to reply, although the discussion here is pretty much over.
It’s not the single parts but the culmination of all three points; data harvesting, subscription and paid gems (yes you can buy more). Everyone has to make their own decision but for me it justifies never wanting to have anything to do with a company.