Amazon Prime Video will start showing ads on January 29th unless you pay extra for ad-free

Get ready for ads — or pony up an extra $2.99 each month.

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272 comments

How would they show ads to me if I don't use their services?
- The TV side of Amazon Prime is functionally free. And its not like I'm going to cancel the service when what I really use it for is mail-order retail shopping.
  
  So I'll pirate their smattering of good shows and they'll tell advertisers I watch their stupid ads. Everyone gets to play pretend and the wheels of commerce will continue to turn.

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