AVClub: What went wrong with Elemental—and where does Pixar go from here?
AVClub: What went wrong with Elemental—and where does Pixar go from here?

www.avclub.com
What went wrong with Elemental—and where does Pixar go from here?

Pixar just had its worst opening ever, so what happened? We have some ideas.
I don't get it. Took my daughter today and we both loved the movie. The story was good, characters were good, had some jokes we both laughed at. I got choked up a few times near the end (I'm a softie, not abnormal for me), and the animation was outstanding. Beautiful movie to look at. My daughter (9) also loved it, said on the way out that she hoped they'd do a sequel. I do feel like the advertising didn't do a great job of telling me what the movie would be about, though. There was a lot more to it than just a young romance. Thumbs up for me overall.