Let's take the show halo fans have wanted for decades now, bring in a bunch of people who know nothing about the franchise, forbid them from learning about the franchise, and then we'll market to people who don't care about the franchise.
Corpo marketing big brains right there. Halo has one of the largest followings in gaming and still that wasn't enough. Hell the fans would have encouraged others to watch but nooo had to make it bland and generic for non fans. And they didn't even do that well!
It's a lot of things, but what I said there was true. They literally forbade the writers from playing any of the games or reading the books. They wanted to "attract a new audience" and "make something new". So now instead of the TV show all of us fans wanted we have something with master chief and if you squint your eyes it might look like a halo plotline
That's... a bold decision. Who pays for the rights to a well-known character/IP with lots of fans and then decides they want to attract a new audience instead? Guessing it was pretty poorly received?