Do you really think literally everyone on Earth challenges patriarchy? No. Hardly anyone admits it exists. That's kinda the point of feminism, galaxy brain. Being aware of it and challenging it is pretty much all it takes to be a feminist.
...The fact Andrew Tate exists and is popular is kind of a clue, isn't it? Barbie tried to address the concept of patriarchy - and to be fair, has been quite successful financially, and a damn good film - but the general public is barely any closer to accepting that women don't yet have fully equal rights.