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Meta offering two options. Either buy addfree experience or accept targeted ads

about.fb.com /news/2023/10/facebook-and-instagram-to-offer-subscription-for-no-ads-in-europe/
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I had turned targeted ads off, on Facebook and Instagram. I still got ads but they were not targeted based on my data. I could live with that

Today I got a popup requiring me to pick an option of either accepting targeted ads or pay the equivalent of €13/$14 for an addfree experience across all meta platforms.

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