But don't forget, Apple gets billions of dollars from Google too, to be default webpage.. So they're totally complicit, and in practice, they're effectively selling your user data to google.
The biggest issue with Apple has always been their dodgy marketing. 20 years ago, they were living off the incorrect claim that "MacOS can't get Viruses", and now, seems to be just as dodgy with privacy.
At the end of the day, being as big as they are makes both of them malicious, manipulative and exploitative per default, otherwise they wouldn't be multi-billion or even trillion dollar companies in the first place.