Bud Light brewer is still struggling to sell the beer in North America over trans promotion backlash
Bud Light brewer is still struggling to sell the beer in North America over trans promotion backlash
Anheuser-Busch Inbev says that revenue growth in most of its global regions was offset by a drop in North American sales.
Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.
The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.
Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”
Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.
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I make sure to always drink Bud Light in public to establish dominance. Only betas care about the political stances of a fucking beer company's PR team
Why punish yourself like that? Might as well drink iced tea, at least that has more flavor.
I find that light beer has a far worse reputation than it deserves. It's very easy to drink, and it's alcoholic. I support sticking it to the man, but I also don't make my purchase decisions to satisfy other people's world views on trans people or light beers. It's my money after all
‘Drinking a shit beer to own the betas’
You do you, but you really should just drink a better beer.