Netflix will show generative AI ads midway through streams in 2026
Netflix will show generative AI ads midway through streams in 2026
arstechnica.com
Netflix will show generative AI ads midway through streams in 2026
375 comments
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I can't tell from the article what the AI side of this is? Are Netflix offering to make adverts for customslrs using AI? Are they just showing adverts in general from customers, including AI generated ones?
I don't know if I'm doing something wrong, but I've read the article twice and still don't know 😂
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the streaming leader announced that it has created interactive mid-roll ads and pause ads that incorporate generative AI.
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interactive mid-roll ads
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Thanks! Somehow missed that, but I still don't really understand the details, like how and whyit incorporates generative AI, and if these are for Netflix or for Netflix ad customers.
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My reading is that some of the ads will be generated via AI maybe to be customised to the account of the person viewing it. I suspect that won't last very long at some point it'll come up with an amusing failure and then it'll get switched off.
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375 comments