2y ago

Shell called out for promoting fossil fuels to youth via Fortnite game

www.theguardian.com

Climate activists condemn oil giant for paying influencers to showcase marketing game from new gasoline campaign

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Research by the non-profit group revealed Shell sponsored livestreams of gameplay on Twitch by at least six streamers with a combined 5.5m followers. It also identified three more content creators on other platforms who were paid to promote the campaign in their videos. Those influencers, Media Matters said, have a combined 1.5 million Instagram followers, 8.5 million on TikTok and 11.6 million on YouTube.
A single paid promotion post last month by a YouTube presenter with the username Chica had a potential reach of 1.74 million people alone.
Sickening. And that's chump change for them.
- What's chump change? There's no payment amount in your quote?
  
  Shell made almost $10 billion last year. How much do you think a few influencers cost them?
How do you do fellow kids? No cap, did you fill up your Mercedes CLK350 with Premium while bussin it to the new Megan Thee Stallion record? Remember to watch Formula 1 on digital cable!
- Something something... Toilets with human heads fighting things?
Epic not getting enough flak for being involved.
It happened on Fortnite.
The idea that Epic didn't know is a joke.
- So at no point was there any community involvement from Epic? They have no idea what's being promoted on their servers?
  Since this game is heavily marketed towards children, that's a huge fucking oversight on Epics part, to not know what kind of things are being promoted through their game.
- There would have been hundreds of pages of contracts signed lmao
They are also writing children's books and putting disinformation in them. https://youtu.be/_pNRuafoyZ4?si=gZriWapfJVpCD2MY
Groomers.
- Let’s please stop devaluing that term by applying it to every influence on children.
  
  The term never had any value to begin with. It was a term used by the right-wing to bludgeon drag queens and trans people who want to use a bathroom. Devalue the fuck out of it IMO.

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