Sticking to FOSS and decentralized apps as much as possible. And using less invasive apps like Firefox over chrome. Be willing to jump shit when corporate throws in bullshit if you have to use something closed.
This is the only way to slow the spread of enshittification around the web. It will be less convenient for the end user, but ultimately it's the only way to stop big companies from fucking the web
Use tech and services outside the big tech. Just Fedi over standard social. Use Peertube instead of Youtube.
Run Firefox.
Set up your own servers for yourself or start a community. Matrix, Mastodon, Lemmy, etc.
Run SearXNG as your search or help others by hosting.
If you can work of free and open source code that helps decentralize and give the power back to the people or create something new. Even if you can code, learning a project and helping others with it or helping create docs, etc.
Spread the word, but don't be annoying. Help less technical folks get decentralized.
It's very difficult and can be disheartening, but you don't have to cold turkey all of it. Each drip in the bucket helps until we're all united and become a tidal wave.
When all the power is centralized that's when those central players think they can do whatever they want.
There's a lot of good comments and suggestions, but the one that I'm not seeing is, "tell others".
Do you perform support for friends and family members? Explain why it's not in their best interest to use Chrome (and Google products in general), then ask and help them to install and use alternatives.
Have a laypersons response to why they should avoid Google for that person you're chatting with on the bus. Have a response ready to the awful, "but I don't have anything to hide" counterargument. As an aside, being the tin foil hat wearing guy/gal doesn't help the cause, explain it in plain language.
I think a good first step is to use free and open-source, non-profit alternatives (Firefox, Lemmy, Mastodon, Matrix, etc). The next is to help grow these technologies by contributing to their development. You can contribute by fixing bugs, translating text, or just donating money.
It will take a while for most people but try to DeGoogle, DeMicrosoft, and DeApple your life. It's quite liberating to not be tied to any of these company's DRM, policies or rules.
I always wonder… can a truly open and free new internet be built? What would be the options in doing something like this? Maybe running on existing hardware (fibre, towers etc.) to a certain extent…
Thats the neat part, you dont
Cause unless they average populace starts caring about an open it will eventually become what Google truly wants, and we are well on our way there
Don't be greedy if you are a dev or owner of a website, what you make should be always 100% free from ads and trackers. If you are an user dont give away money to this pigs, if you need something don't rush to amazon but check some local web market first.
I know it's not all that logical and would probably only end up making things worse, but stopping the google DRM thing by literally going to google headquarters and doing something similar to the January 6th Capital Hill attack in Washington DC.
As long as you could get enough people to be quiet about it and form a large enough group, you could definitely perform a large scale attack on their HQ and as long as the info doesn't slip out, you can easily overwhelm them since they won't see it coming and won't have enough guards/police on site.
The only thing is you have to hold the big corporate bigwigs hostage and make sure the negotiations end with either them being killed for their crimes against freedom or that all their services get shut down permanently and they get to live. Just be sure to slaughter as many employees as possible to show those bigwigs you mean business and aren't there just to have a tea party.
The only way we are ever going to get the people in high places to listen is either through murdering them or scaring them so much that they listen to our demands.
A similar scenario to this would be when actual Chinese citizens in China were protesting and essentially shouting in the streets for the government and Xi the Pooh to step down. Only difference is that if we started to disappear after all of this hypothetical situation, there would be cause for an even bigger spark as people would definitely start to wonder what the fuck happened and it would spread so much faster than these tech giants could censor. Everyone would be sharing links/posts/screenshots (both truthful and untruthful) as you don't just sit there wondering why a shit ton of the protesters/"domestic terrorists" just suddenly disappears in America (especially if you are a parent or close to one or more of them).
Hell, you could even upload videos of what happened to sites Rumble or maybe Odysee and I can probably guarantee people there are gonna share and make that shit spread like wildfire since it probably won't be censored and taken down right away compared to if it was uploaded to yt, where it would disappear faster than the braincells of a newborn CEO.
In summary, I am in full support of absolutely going full on French Revolution on the rich and recording it for future generations.