5 Reasons Why Mickey 17 Flopped At The Box Office - SlashFilm
Bong Joon Ho's Mickey 17 disappointed at the box office during its opening weekend. Here are five reasons the sci-fi satire flopped.
You're viewing a single thread.
I wasn’t aware that it flopped, though this seems to have been the press narrative for many outlets from its release.
$53 million global opening weekend sounds like pretty good business to me.
https://deadline.com/2025/03/mickey-17-ne-zha-2-china-global-international-box-office-1236320079/
$53 million global opening weekend sounds like pretty good business to me.
Unfortunately, the movie's budget is $118 million, not including the $80 million Warner Bros. spent to market the movie. And they have to split the revenue 50-50 with the theaters.
Factoring all of those, Mickey 17 would need to make at least $300 million just to break even.
It’s crazy that the studio would spend more than half the amount of the movie’s budget on marketing. Of course this is Hollywood accounting so who knows where that money actually went.
That's pretty standard though. To spend 50% of budget on marketing
I bought the audiobook after seeing articles here instead of seeing the movie in theaters lol
Especially since outside of all the "it bombed articles" there was practically fuck all advertising it
Yeah, I agree - seems a pretty reasonable take for a movie released this time of year. I can't help but wonder if the press covering Hollywood just wants it to fail because of WB's current leadership's unpopularity. I'm no fan either, but something just smells fishy here...