New glasses? The unsightly world of optometry retailing - Michael West

Have you ever walked into an outlet like OPSM, Specsavers, Bailey Nelson, or Laubman & Pank for an eye test and left feeling like you’d been gently pressured into spending $500 on a pair of glasses?

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[B]osses impose onto optometrists a variety of targets – whether its “converting” eye tests into sales or increasing rates of certain types of tests.

This type of pressure is reportedly causing many optometrists “significant moral distress” and some are starting to fight back.