Study finds that labeling meals ‘vegan’ makes people less likely to choose them
Study finds that labeling meals ‘vegan’ makes people less likely to choose them
www.themanual.com
It would appear that a vegan label is a pretty big turn off
A recent study conducted at the Massachusetts Institute of Technology (MIT) indicates that meat-eaters are far less likely to choose plant-based meals when they’re described using the word “vegan.”