That just sounds like free advertising. No one would actually connect the Sunoco name to a forest fire...but Sunoco would get their company name repeated millions of times per day on web and TV network traffic free of charge. No thanks.
Trust me, calling a Hurricane season the BP Hurricane Season is not free advertising. A bunch of red hat-wearing cultists will love it, but the vast majority of the planet will understand the premise. And it will tick away at their dominance.
Or we can just carry on and let them open up public lands to drill baby drill whilst we watch average global temps rise.