Steam Ate Microsoft's Lunch On PC, It's About To Do The Same On Handhelds
Steam Ate Microsoft's Lunch On PC, It's About To Do The Same On Handhelds
As Valve gets ready to bring Steam Deck's OS to more platforms, Microsoft is out of time
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Yeah, I don't think Microsoft has ever understood or cared how much pc gaming has added value to windows.
Which makes the strategic defeat here of failing to understand they are fucked longterm all the more satisfying.
Microsoft understood in the 90s.
https://www.youtube.com/watch?v=b2V9TFrmQ_Q
St. John recognized the resistances for game development under Windows would be a limitation, and recruited two additional engineers, Craig Eisler and Eric Engstrom, to develop a better solution to get more programmers to develop games for Windows. The project was codenamed the Manhattan Project, like the World War II project of the same name, and the idea was to displace the Japanese-developed video game consoles with personal computers running Microsoft's operating system.
To get more developers on board DirectX, Microsoft approached id Software's John Carmack and offered to port Doom and Doom 2 from MS-DOS to DirectX, free of charge, with id retaining all publishing rights to the game. Carmack agreed, and Microsoft's Gabe Newell led the porting project. The first game was released as Doom 95 in August 1996, the first published DirectX game. Microsoft promoted the game heavily with Bill Gates appearing in ads for the title.
[...]codenamed the Manhattan Project, like the World War II project of the same name, and the idea was to displace the Japanese[...]
a bit on the nose huh
I know it's correct but reading "Microsoft's Gabe Newell" actually made my eye twitch.
Did you not know other people had jobs before their current?
Yeah, Microsoft has had brief moments like this but systematically they have behaved consistently like the only thing that matters to them is enshittifying the work environment of office workers.
The examples you gave are interesting precisely because they are a brief departure from the norm.
Microsoft made Flight Simulator before they made Windows, so I'm sure they must have cared about games more during that time period.
I am not saying microsoft hasn't dipped their toes in to pc gaming but for a company of that size that is really the most you can say of their efforts compared to the immense solidity, staying power and loyalty pc gaming embued in windows for younger people growing up with computers (not saying this category of people liked windows just that they valued it).
This is ALL gone and microsoft is about to figure out that while business tools are their main industry the supposedly impenetrable moat they thought that gave them was far more a byproduct of a generation of nerds growing up pooring time into windows before they ever even entered the workforce than it was a dynamic of their dominance in corporate business software.
Whoopsie!
"Microsoft's Gabe Newell"
Lol
He left Microsoft almost immediately after Doom 95 was released specifically because he didn't like the direction Microsoft was going.
It's kind of wild how much Microsoft failed to capitalize on PC gaming over the last 20 years. Arguably PC Gaming has thrived in spite of them, not because of them.
Valve was smart to understand how Microsoft could threaten their business model but it barely mattered considering how many rakes Microsoft stepped on over the years. Don't even get me started on Games For Windows Live.
Microsoft prevented PC gaming from dying and moved the industry from "sometimes there are pc games" to "occasionally there is a platform exclusive other than Nintendo". That was all Xbox. Valve did a much better job of sitting back and raking in 30% for their glorified downloader, but the games existed because of the compatibility efforts of Xbox.
It doesn’t make them money. Most of Microsoft is focused on business, enterprise, add AI. Everything edge is just part lip service.
Unrelated tidbit gleaned from reading the entry:
the name "DirectX" came from one journalist that had mocked the naming scheme of the various libraries. The team opted to continue to use that naming scheme and call the project DirectX.