Some of the most-played steam games are "Banana" and "Cats" where you literally click it every few hours and get steam item drops. Basically NFTs where people try to get rare items, but even more braindead because the developer, at any time can make more tokens.
Discoverability is a huge problem on Steam because there's so many games releasing, you can't really keep up.
18,000 games is almost 50 per day on average. That's 50 titles fighting for your attention and wallet every single day.
If you don't get noticed because you didn't spend half of your development budget on marketing, or your game didn't pick up well with influencers or more traditional media like reviews, you're just kinda fucked. No matter how good your game might be.
Speaking about quality, how many of those 18k titles were uninspiring, asset flipping slop?
I've always dreamed of a world where game demos were mandated by law. Some products can't be tested out easily, but just about any video game really can.
I have picked up the same habit. I'll download and test a couple of dozen demos every next fest, and then wishlist/buy the ones that are good. I played 108 demos this year, and some of my favorite games this year were demos like this: Kill Knight, Last Plague Blight, Karate Survivor, Empty Shell...
I'll only go looking if I see a cool game in a YouTube video or see a cool article about something coming out soon that looks interesting. Otherwise, same.
It depends, sometimes I go down the rabbit hole on their "Games Like This" suggestions on my favorite games' store pages. I actually just found a cool one that way the other day called Ad Fundum. It was a funny coincidence since it came up suggested on a completely unrelated game, but I'd been wanting a game centered around digging underground.
But yeah, with literally over 100,000+ games on Steam, it's become way too difficult to find quality stuff that isn't AAA or indie games that struck it lucky with popular streamers giving them exposure. Which sucks for indie devs that actually put out their passion projects since it makes discoverability so hard, as others have pointed out here.
I've always found the "games like this" section to be so superficial that it very rarely actually has games which I'd consider to be similar to the one I'm looking at. Just looking at the store right now, for "Aquaria" which I really enjoy, it recommends Skyrim as a similar game. Sure they both are open world adventure RPGs... but I definitely would not consider them to be similar games.
On a single platform. Giving a single company complete control over the marketplace, forcing any company looking to sell their game to a large audience to go through steam.
You ain’t got to buy the game on there, you can get codes at other retailers
You actually can't buy the vast majority of Steam games elsewhere. 18,800 games released new this year on Steam. Do you know any legit retailers that even sell 18,000 games total?
It's something I've been noticing with all the routine seasonal complaining about sales on Steam not being worth looking at anymore... Sure, I don't only buy from Steam, but I do buy more from Steam than elsewhere, because those games--good games--just are not other places to be bought. So on the one hand, I see a lot of value from Steam sales and people shouldn't dis them so out of hand, but on the other, yeah Steam clearly controls the market. And that's not even getting into how Steam deliberately reduces the value-to-the-devs of your off-Steam purchases, so buying elsewhere keeps your purchase and reviews from helping the dev earn much needed Steam visibility.
So it's far from as simple as "You can just buy codes elsewhere".