Shein is officially the biggest polluter in fast fashion. AI is making things worse.

Shein’s emissions are especially high because of its reliance on air shipping, said Sheng Lu, a professor of fashion and apparel studies at the University of Delaware. “AI has wide applications in the fashion industry. It’s not necessarily that AI is bad,” Lu said. “The problem is the essence of Shein’s particular business model.”

Other major brands ship items overseas in bulk, prefer ocean shipping for its lower cost, and have suppliers and warehouses in a large number of countries, which cuts down on the distances that items need to travel to consumers.

This seems to be the nut of it. Direct air shipping is a luxury service people will pay huge mark-ups to enjoy. So luxury designers are exploiting the heavily subsidized and polluting industry to marry the exploitative labor practices of captured populations with the aggressive sales and marketing afforded by our global surveillance system data-driven search business.