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Why do so many products suddenly have Biscoff in them?

Wtf is happening?

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  • Same reason there was a run on Sriracha a few years ago. People that normally find bell pepper spicy realized that Sriracha could be mixed with mayo to create a very tame spicy aioli.

    • i avoided it because it was trendy (and i assumed boring) but a few mos ago i tried it and it has become my favorite everyday hot sauce

      im just a sucker for sweet & spicy

      • Not throwing shade at sriracha at all. I've been using it since before the trendsetters, its a great hot sauce and still a staple in my pantry.

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