I mean, they're getting it aren't they? In the headline photo you have Disco Elysium and Hades/Hades 2 which have gotten a ton of steady attention and love and discussion since their releases. The other half of the photo is Modern Warfare 3 and Immortals of Avium (terrible name) both of which lived and died in their news cycles in about a month flat and most of the conversion was around how bad the campaign was (CODMW3) or how nobody played it (IoA). CODMW3 has gotten a little recent attention for landing on gamepass but I don't think it's captured any of the mindshare AAA games used to get.