Activision Blizzard released a 25 page white page document with an A/B test from early 2024 where they kept loosening the constraints of SBMM and monitored retention and turns out everyone hated it.
Activision Blizzard released a 25 page white page document with an A/B test from early 2024 where they kept loosening the constraints of SBMM and monitored retention and turns out everyone hated it.