Tax filings show Catholic conservative activist Leonard Leo helped fuel Bud Light boycott
Tax filings show Catholic conservative activist Leonard Leo helped fuel Bud Light boycott

www.theguardian.com
Rightwinger Leonard Leo helped fuel Bud Light boycott, tax filings show

What a stupid waste of money. What do they think it achieved?
Anger and outrage. Extremism lives on outrage, it wilts if it doesn't have pissed off people to constantly feed it.
A whole lotta companies to scale down or drop LGBTQ campaigns as they've now perceived the backlash as stronger than it actually is.
So they're no longer pandering to queer people? Because that doesn't actually sound like the worst thing if you think about it. Or did you stay up this year until midnight on June 1st to watch all the corporate logos turn rainbow colors.
Seriously though, Bud Light did a tiny campaign with one trans person. If that's their idea of outreach, fuck them. Imagine if every single ad they did had white people except one time that was on a platform most people weren't paying attention to anyway they featured a black woman. That's just tokenism.
It's cemented the MAGAt talking point that supporting trans people is bad for business.
It's pure propaganda, 100% - falls apart at the slightest scrutiny, which it will never suffer.