well yeah, they have added features to it over time. This isn't all new stuff with the app this year.
Look I get that you can call it sherlocking to some degree, just not to "a whole new level" as you put it earlier. It was born from password saving in safari, which web browsers have always had, and evolved from there. Also also keypass on Mac to a lesser degree.
I think this will be a hard sell unless you’re already all into the Apple eco system and don’t need access from other devices. Or you don’t use any password manager already.