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Democratic and Republican presidential campaigns use fundamentally different moral rhetoric, study finds

phys.org

Democratic and Republican presidential campaigns use fundamentally different moral rhetoric, study finds

2 comments
  • Care and Fairness vs Sanctity, Authority and Loyalty.

    Guess which appeals to which party.

    Now guess which type of person prefers which rhetoric.

    • guess which type of person prefers which rhetoric

      The answer would surprise you, see The Righteous Mind for elaborations, but TL;DR while the US Republicans succeed at capturing morally more diverse population, especially (and ironically) the rural and working-class, the US Democrats still fail to cater to or even acknowledge foundations other than care, liberty and fairness.