Most consumers hate the idea of AI-generated customer service
Most consumers hate the idea of AI-generated customer service
A majority (64%) of 5,728 people surveyed by Gartner in December 2023 said they would prefer companies not to use AI in their customer service. Additionally, 53%...
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Consumer disapproval of AI use in customer service is unlikely to keep firms from deploying the technology as the cost savings are just too great
So much for the market determining what goes
The market does determine, unfortunately the market is relatively unfazed by subpar customer service. It has to be really bad or a huge legal catastrophe before it moves the needle. Which is why phone trees and long wait times are ubiquitous despite being universally hated. Marketing and sales and having a 90+ % rate of people that don't ever feel the need to call customer service basically eliminates that bad service as a concern.
Even when asus had a famously bad customer service scandal this year, their sales continued to rise unabated.