Someone rolls out this technology, everyone of course, fucking hates it, especially since a lot of people have Youtube videos on for background noise.
Someone else uses this tech for shock value, perhaps a company putting something horrific that people can't look away from as a misguided way to get the ad in people's heads.
These incidents lead to either the US, EU or China getting up in arms and banning the tech.
While we are on the subject of using yourube for background noise... why the fuck are they serving me ads for mobile games with an obnoxious narrative? If you know I am just listening, why not just serve a normal radio type ad. I am never going to download a mobile game while using YouTube for music.
Good plan, I wonder how expensive it is to insert an horrible ad, that doesn't advertise anything, just be the most horrible thing you can watch like war suicides, gore and the grossest porn. I suspect google never imagined their advertising content as an hostile vector. Probably has not even content ID running on it.
I mean if you're going to force people to watch your ads, literally replaying it if they look away, then some sick cunt with money to burn is going to be like "I can use this to force people to watch my sick shit".